A ubiquitous streaming TV and movie world is no longer in question only whether it will be advertising supported or also include viewer subscriptions. While at various commitments, just about everyone is planning online distribution of professionally produced video. NBC, FOX, ABC and CBS have Hulu, while many of the top multiservice operators (Comcast, AT&T, Verizon, DirecTV and Time Warner Cable) are each planning the rollout of their own “TV Everywhere” platforms. Comcast’s version, OnDemand Online, is expected to go national by the end of the year.
“TV Everywhere” initiatives are online authentication WebTV portals that provide access to content similar to Hulu. The catch is that a user must prove that they are a TV subscriber to gain access to the online content. The rising tide has increased expectation that we will also see a Hulu subscription service in the near future. This is just yet another proof point in the fallacy of the free internet economy future. Content does not want to be free and I anticipate soon that most professionally developed articles and video to require an access fee, whether through subscriptions or micropayments.
Sports WebTV streaming has continued to advance with the 2009 football season. All Sunday Night Football games will be streamed on NBCSports.com and NFL.com using Microsoft’s Silverlight. Similar to last year the offering will have four different camera angles, and it will also feature a HD option, DVR type features and slow-motion replay. CBS, arguably the leader in real time online sports streaming, announced that it will provide all SEC college football broadcasts on its network for free at CBSSports.com. Interestingly, CBS will be using Adobe Flash instead of Silverlight, which is a move away from what was used for March Madness earlier in the year.
As Amazon, the Roku and Netflix push forward the streaming of movies over the Internet, Blockbuster is unfortunately highlighting the transition with the announcement that it will close nearly 1,000 locations by the end of 2010. Beyond increasing emphasis toward mail and streaming services that directly compete with Netflix, Blockbuster also plans to expand from 497 to 2,500 kiosks by the end of this year and to 10,000 by 2010. Why would Blockbuster bolster its kiosk business so dramatically? Redbox. Despite fighting a few frivolous lawsuits by movie studios in court, Redbox is one of the few non streaming video options that is thriving. DreamWorks has even stated that the conversion rate from rental to purchase of DVDs with Redbox is markedly higher than what is seen from Blockbuster and Netflix. The business model timeline for Redbox may be short, but for now the company proves you can be successful in the video market without a streaming service. Prediction: expect Redbox to rollout a streaming offering before the end of 2010.
Innocently enough, the NCAA agreed to partner with the American Football Coaches Association (AFCA) for a national sportsmanship initiative called “RESPECT Weekend” to kickoff the college football season. The premise for RESPECT Weekend is for all of the players on each team to meet prior to the game and shake hands to demonstrate sportsmanship. While it is a requirement that head coaches do this before each game, participation in Respect Weekend was strongly encouraged, but not mandatory.
Presumably, the NCAA and the AFCA felt this could help prevent players from fighting similar to the infamous South Carolina vs Clemson brawl in 2004
In some meeting during the summer, RESPECT Weekend probably seemed like an excellent idea. Who would be against promoting sportsmanship and is shaking hands not an great way to display this? Two problems however: What exactly is sportsmanship and how is it properly demonstrated?
Sportsmanship is the actions taken by coaches and athletes that are the unwritten rules behind the rules of a sport. Its not showing up your opponent, but allowing for a graceful defeat. Sportsmanship is choosing to not run up the score when the game has been won despite what the game clock says. Sportsmanship is not shooting a three point shot in basketball with less than 10 seconds left and up by double digits or only calling running plays in football once the game has become out of reach for the opponent. Sportsmanship is not shaking hands before a game.
Looking at this idea from a pure football perspective, it is doubtful RESPECT Weekend was conjured up by someone who once played the sport. Its acceptance by all parties is assuredly the result of no one finding a strong defensible reason not to do it. There is a mental preparation that nearly all athletes go through leading up the game or event. Unlike golf, baseball or even basketball to a degree, football players are preparing themselves to do battle. To physically outmatch their opponent, to knock them to the ground if possible every play. It is irresponsible to have more than 100 men in this mental state all meet at mid field and come eye to eye with their opponent. You cannot predict the mental strength of all involved and should not bet on the emotional control of these young men.
An obvious counter to this argument is the sport of boxing. While it is true boxers “touch gloves” before the beginning of each bout, like football coaches, it is purely ceremonial. Boxers are well past thinking about sportsmanship at this point. The boxer has already personally decided whether he will allow himself to commit the acts of a low blow or punching after the bell well before the touching of gloves and you will not know what their decision was until after the match is underway. On June 28, 1997, Mike Tyson touched gloves with Evander Holyfield to start the fight and in the third round Tyson bit a piece of Holyfield’s right ear off. This is all to prove sportsmanship is developed during an individuals lifetime and demonstrated by testing of their will through the fire of conflict and opportunity, not through a ceremony.
LeGarrette Blount was the University of Oregon 2009 starting tailback. The Senior’s stats for the year will remain eight carries for -5 yards. Frustration following defeat at the hand of Boise State and the vebal taunting by Byron Hout lead Blount to drop Hout with one swift punch to the chin. It was shocking, indefensible and the act that will be forever linked to the first day of RESPECT Weekend. Both players disgraced themselves and their teams, but for Blount, he will never play college football again. Sportsmanship matters. Oklahoma State’s coach Mike Gundy has already declared his team will not shake hands with Georgia today stating:
“Our first concern was [we'll] have 115 guys out there and they’ll have 70, it just takes one guy to pop off,” Gundy said Monday at his weekly media luncheon. “Then I don’t know how you’re going to break it up. How do you control something like that?”
There will always be a Tyson or a Blount that can send an event into disarray. The AFCA and the NCAA should focus on strongly encouraging its coaches to be the torchbearers of sportsmanship. Eliminate dirty play and penalize teams for running up scores. The latter though will always remain when a championship is decided through sportswriter and coach voting or the BCS system. If the NCAA really cared about sportsmanship in football it would create a playoff system to decide its champion. Otherwise you will always have coaches pushing the limits of acceptability like Oklahoma’s embarrassment of Texas A&M in 2003. That day the Sooners won 77-0 and all that was proved was that Bob Stoops will never have the discipline to be Joe Paterno. Paterno has twice had an undefeated team in a major conference that did not win the National Championship. Many argue it was due to the fact that Paterno refuses to run up a score when a game is officially out of reach. Paterno proves true sportsmanship and his legacy as a man trumps everything else. The NCAA does not need to invent acts of sportsmanship to improve the game. It merely needs to take a look at how the winningest coach in Division I football has defined his career. Winners do not happen by accident.
Vince Lombardi once said, “We would accomplish many more things if we did not think of them as impossible.” This begs the question, from a pure secular perspective, is there anything that is not possible? As Nike implies with the phrase, “Just do it.” It is not the question of whether it can be done, but instead whether you believe you can do it. As we labor through the last weekend of the year absent of football, I would like to examine some recent events in sports where the line of possible and impossible has blurred.
Brett Favre. Last year we had Favre Gate, this year the football world waited on baited breath for whether he would take the helm guiding the Vikings, conveniently one of the Packers most hated rivals. Finally, we were informed by the first ballot Hall of Famer, ”It was the hardest decision I’ve ever made. I didn’t feel like physically I could play at a level that was acceptable.” Favre would never play in the NFL again. It was impossible. But then August 18 happened. The impossible was again possible as Favre decided that he was not quite finished with his personal play box otherwise referred to as the NFL. I really like Favre or perhaps it is more accurate to say I really like watching him play the game of football. The Vikings had no shot of winning the Super Bowl this year. Now arguably the best defense and most fearsome running game now has an adequate passing game to complement them with Favre paired with the constant deep threat receivers of Bernard Berrian and Sidney Rice. The Super Bowl is now possible for Minnesota. Unfortunately, I think the incomparable Scoop Jackson identifies the mood of the football community with his article “What if Brett Favre were a woman?” I guess time will tell as to whether it worth dancing the dance with Mr. Favre.
Tiger Woods. He is an amazing athlete and in the discussion as perhaps the greatest golfer of all time. He has been named Associated Press Male Athlete of the Year a record-tying four times, and is the only person to be named Sports Illustrated’s Sportsman of the Year more than once. However, these facts have blinded the sports media during the past several years to pose the question at every PGA Major event: Tiger or the field. To be fair, his list of accomplishments at Majors are considerable. He is second all time in PGA Major victories, one of two players to win all four majors twice and the only player to have won multiple Majors in consecutive years. Starting from the first year Tiger won a Major in 1997, there have been 52 Majors. Tiger has won 14 or about 27 percent. This is a significant number, but during this time there were four entire years that he did not win a single Major: 1998, 2003, 2004 and 2009. The PGA Major tournaments consist of the top players in the world with varied and distinguished course terrains. It is irresponsible to suggest that one man should be considered the the front runner for every single tournament with no consideration to what players are playing the best golf at the time as well as those whose game is best suited for the current course in question. It is lazy journalism. Less than 30 percent odds is not something I wish to place my lot behind. Is it impossible that Woods could win every Major, no, but its highly improbable.
The Diva Receiver. To make a list of the those that have fit this profile since the 80’s would quickly begin to look like the Bible’s Book of Numbers. Long. Recent events suggest that there is strong reason to believe that the final curtain is falling for the diva receiver in the NFL, though we still have the entertaining examples of Ochocinco and that of the embarrassing from Brandon Marshall. I believe the era will be capped by the imprisonment of Plaxico Burress. A remarkable interview by Jeremy Schaap with Burress on E:60 highlights that his current circumstances may not be those resulting from that of a Diva mentality, but instead that of the targeted athlete that was so well documented in the article in ESPN The Magazine titled Living Scared following the tragic death of Sean Taylor. So is the Diva wide receiver in the NFL on its way out? I have hope that it is possible.
Eric Bruntlett. A post about the possible of impossible in sports would not be complete without paying tribute to Bruntlett’s unassisted triple play. It was only the second in major league history to end a game and the 15th overall. Sometimes overcoming the impossible involves just a bit of luck because as Lombardi once said, “Perfection is not attainable, but if we chase perfection we can catch excellence.”
What truly is the definition of Sports? Late last night I was watching a HBO documentary on Joe Louis and began to ponder this seemingly rhetorical question. On the surface, the nature and understanding of sports is quite obvious. It is a competition that requires athleticism and skill where the goal is to master and outmatch the others participating. Dictionary.com defines sport as an athletic activity requiring skill or physical prowess and often of a competitive nature. I dispute this simple, yet completely logically premise.
Popular sports of the day include football, basketball, soccer, MMA, hockey, boxing and baseball. The list of all sports is perhaps limitless including non contact events such as golf, tennis, skating, swimming, bowling, billiards and even beer pong. Then there is the activities branded as sports entertainment as coined by the WWE. Surely true sports is entertaining, but can an activity be more entertainment than sport and still be classified as such?
Around the world, the athletes that compete at the highest level in their sport are revered and interestingly, their words and actions often carry more weight in public discourse than elected leaders, champions of business or athletes elite scholarly counterparts. These shining stars of sports often burn brightly for only a short period, normally lasting about a decade. How is it that they have captured the greatest spotlight with the ability to shape and redefine culture more so than any other profession?
I love boxing. It was of the elite global sports for nearly the entire twentieth century, only beginning to fall from popular interest twenty years ago in the early 90s. Boxing is among the oldest sports in the world with ties that go as far back to BC, winding its way through the Roman Empire, to prizefighting that eventually transformed into its present state with the release of the Marquess of Queensberry rules in 1867. Similar to MMA, it is viewed as a barbaric gladiatoresque spectacle. This misconception can arguably be linked to the clouded definition of Sports as true boxing includes unmatched skill, intelligence and discipline displayed through mental and physical combat with both the opponent and the individual.
My personal view of sports is the requirement of either a ball or physical contact. The best of sports including both and one of origins of the term Bam Sports. This is merely an opinion and not based in any decided evaluation of the true definition. In truth, sports is the nexus of an accepted, specialized skill that most do not possess that garners widespread interest, inspires passion and allegiance as well as social power. While often sports includes a team of athletes, the overall sport is directed by its current individual stars that demonstrate the highest of skill during their career. These stars are the chosen few to provide a voice to the current state of society, approving certain practices and condemning others, resulting in a societal tectonic shift. Sports is where society germinates its change agents.
Joe Louis exemplifies this premise with impact on cultural and social norms as well as political endorsement with the Schmeling fights and WW II enlistment. His example is perhaps the foundation for the recent critisim Tiger Woods has received for not utilizing the platform that he has been given as a global change agent, a globally, implicitly elected leader of the time to direct and guide social justice.
Perhaps the real question is what social injustice will Sports address next?
Passion can be but a spark that kindles a small trail. This initial flicker can lead to blaze a new path for an individual, however, fire cannot be controlled and can quickly change direction or simply flame out to a smoldering complacent end. Sustainability and organic were not words I had familiarity with until January 2007, but by February my entire outlook on food, health, business and life were realigned to this new found and obvious truth.
Truth is the only worthy pursuit in life and can only be uncovered through a process engaging and building upon ideas, words and action. This final paragraph of my “This I believe” essay states:
I believe in truth. It is the single most important thing in life. All ideas, words and action are rooted in the pursuit of truth. There are many possible paths to truth, but only one truth. I believe there is one correct answer for every question, regardless of the differing ways to arrive at it. All people have their own unique truth. For some, like my father it is found through math. The mathematical proof is his truth. It is indisputable, final and true. I, however, pursue a different truth. It is one that is filled with questions that can not be proved in any man’s lifetime. This truth can only be reached by bridging the chasm between known truth and the unexplained by blind belief. My truth exists on the other side of faith.
There are perhaps only a couple truths accepted throughout all of humanity. The first is the Golden Rule. From a secular standpoint, all can accept this principle as true. For me, sustainability is another unassailable truth as defined as any process that can be replicated continuously without any loss in quality and provides greater efficiency long term than any competing solutions. If one were to target a single facet of life as the most crucial and foundational tenant of sustainability, it would be organic food production. The argument for organic food is that of complete and simple logic. Dupont was wrong, better living through chemistry is not in fact better. Perhaps it can best be broken down to this simple yet complete phrase:
“Eat food. Not too much. Mostly plants.” – Michael Pollan
The blazed path of my sustainable credo recently had begun to waver. Mirroring it to Faith, doubt was not the issue so much as complacency and allowing myself to assimilate into the man designed ways of this world that often try to best an already perfect system. Fast food is fast. Sugar and salt taste good and the actions of today often do not reap their inevitable consequences until years later. I was lucky. America was lucky, and hopefully the world. The beginning of my crusade back in 2007 was shepherded by the books Fast Food Nation and the Omnivore’s Dilemma. Both amazing books that rightly sit alongside The Jungle as ground breaking examples that epitomize investigative journalism in the food industry.
The books have been widely read, but it is arguable that the message had not quite broken through. Our society has become a video culture. Why read the book, when there is a movie on the subject instead. Discussing the failures of this viewpoint are for another time. With this understanding, some took on the cause by creating the movies Super Size Me and Fast Food Nation. Both were excellent in their own right, but again neither completely broke through. In 2009, Food, Inc. was released. It is a summation of the most important facts and issues from both Fast Food Nation and the Omnivore’s Dilemma distilled into a 90 minute feature presentation. Food, Inc. shook me from my distracted state. It is the guide to rediscovering my Saint.
The state of journalism. It is bigger than the Internet, the fall of classified advertising, funding for investigative journalism, search aggregators and the link economy. To briefly take a broad 30,000 foot view, if not the foundation, journalism is a pillar of a democratic society. It is the check on the check and balance governmental system designed by and for the people to ensure justice as well as truth.
Journalism continues its predicted and precarious state of crisis. There is no one entity to directly blame, but the problem seems clear. Free. The very first thing taught in every economics class is that nothing is free. Everything has a cost. Clearly objects, food and even land has a value, a monetary cost. Cost can be subjective, but one of the few truths of this world is that all things have a cost established through a price derived by demand. The cost to produce a thing must also be factored into price and perhaps this is specifically where journalism stumbled. Providing content for free that holds high demand and cost of production to the nascent communication medium known as the Internet in the ’90s is the jagged root befalling journalism.
Priced to Sell. It is an educated, well researched address by Malcolm Gladwell in the New Yorker about the longevity of the online business model of free that has been propped up by Internet. The article in part reviews the book “Free: The Future of a Radical Price” by James Moroney read Chris Anderson as well as the premise of free as a business strategy at large. It is clear Gladwell questions the blogosphere’s war cry that “Information wants to be free,” but does not go all the way in completely debunking the theory by closing with:
“The only iron law here is the one too obvious to write a book about, which is that the digital age has so transformed the ways in which things are made and sold that there are no iron laws.”
I will take this final step. Information absolutely, positively does not want to be free. Moreover, ideas and information are the most valuable product of man. Unfortunately, the Internet and the link economy has driven down the cost of access to ideas expressed through words and video so far that ideas and information have become free in the minds of most consumers. Sure, in most cases there is a cost to access the Internet, but the idea creators do not receive compensation. Understand that there is a difference in this discussion between ideas and communication. The varied platforms known loosely as social networks that advance societies ability to communicate is a great positive built on the back of the Internet. It has allowed the dispersion of knowledge such as natural disasters and human rights violations to a global audience at a speed never seen before. Free communication is good. Free ideas is not.
The Associated Press announced yet another plan to try and ensure compensation for its content – its ideas that have very real value both to society and in cost to produce. As expected, the blogoshere berated the AP and denounced the organization as decaying old media institution that we would be better off without. Shortsighted in my opinion. More and more media companies are beginning to awake to the strategy that the one thriving newspaper in America has stuck buy throughout the Internet age. The Wall Street Journal is not free and I expect by the close of 2010 most other news organizations online will not be free either. Ideas and information has value. This year free has eliminated news papers such as the Rocky Mountain News. From its ashes rises the RockyMountainIndependent that will include memberships as source of revenue. True, for now, most of its content will be free, however it is developing separate content for paying members that I expect will expand to a larger portion of the site. Ideas and Information are not free. They have value and should be paid accordingly to ensure a sustainable future for journalism.
July has the unfortunate distinction of being the month right before football starts back up, but that does not mean we are without news for the U.S.’s top sport. America’s past time hits its midpoint of the season this week, but of course no one cares any more. Baseball could be on the verge of becoming America’s fourth sport. Sacrilegious you say – perhaps – but there is a rising tide that is undeniable.
A new champion in this rising sport helped provide more publicity in a week’s time than perhaps the last five years, again proving that all publicity is good, even if your champion is giving the bird directed straight at the fans that paid top dollar to see the sport’s Championship.
Not all is new. We nearly witnessed the crowning of the oldest Major champion in golf history. To bad 71 holes does not make for a tournament. Hole 72 is unforgivingly decisive. We also had incredible, albeit in a sport that will never take hold in America. For the staunch football fan, July continues to impress.
MLB. This past week the league celebrated its All Star game and I do not know anyone who watched. Similar to the strike in 2004, the steroid inquisition via the George Mitchell report has destroyed fan interest. The past decade has completely altered the validity and accuracy of statistics. In a large sense, Manny Ramirez may have been the final straw, cleverly told in this fictional epic by Bill Simmons. Perhaps the greatest tragedy was uncovered in the July 13 Sports Illustrated-what can I say it was a good issue. The article looks at how Albert Pujols may be the most perfect player to ever play the game and this year has a chance to win the first batting triple crown since 1967. I fear it may fall on deaf ears, despite Pujols strong, affirmative denial of ever taking performance enhancing drugs.
UFC 100. Brock Lesnar became the undisputed heavyweight champion and moments later attempted to restart a fight with the opponent he just pummeled, verbally assaulted his opponents wife, criticized the organizations biggest sponsor and flipped off the entire crowd. Sounds a little like a weekly WWE show at first glance, but MMA is now mainstream. This is not the Kimbo Slice circus from last October, instead this was the event and perhaps the champion that will push MMA to the third most popular sport in the U.S. Media attention was off the charts before and especially after the event and possibly more telling, UFC 100 had more than 1.3 million pay-per-view purchases. The most in its history.
The British Open(apparently now referred to as simply the Open Championship). Tom Watson at 59 was one shot away from becoming the oldest major champion in PGA history. It was not to be, mirroring the excitement and then honorable defeat by Greg Norman from the 2008 Open Championship. To bad. Maybe Jack still has one left in him. Wouldn’t that be a thrill. If the media comes away with one learning from this year’s Open Championship, please let it be that we no longer discuss taking Tiger or the field. This is just a plain dumb story angle and with Tiger missing the cut, perhaps it will never be brought up again. One could hope.
Indoor Brazilian soccer. Yep you read that correctly. This may not be the greatest soccer goal of all time, but it has to be the best of 2009:
What a difference a year makes. The U.S. may now matter in two global sports that in years recent, we were an afterthought. Favre Gate of ‘08 is now mere nuisance and the NBA is filled with Conference altering changes. I also no longer loath the month of July as its significance in the sports landscape is quite plentiful.
I have been quiet on this site for exactly two months. This is to long for something meaningful not to result from my absence. Today is a very important date. It is the day I made steps to seriously pursue a passion, a direction. Today I began developing a site, and similar to GDGT it will be a least a few months before it is fully unveiled. July is an exciting month. Happy Birthday America.
GOOAAALLLL! That is right. Its summer so it is time to discuss elite soccer again. For 45 minutes, a full half, U.S. soccer was on top of the world. The Confederations Cup saw the U.S. leading Brazil 2-o, unfortunately the game ended 3-2 in favor of the South American power house. Brazil winning the Confederations Cup was not unexpected. The U.S. playing in the final and competing drew comparisons for many to the Miracle on Ice. While in no way does the Confederations Cup have similar importance to the Olympics, this would have been an unprecedented milestone in American soccer. Even with the loss, it represents the first time the U.S. competed in the final for a significant global soccer championship. World Cup ‘10, yeah U.S. soccer, you have piqued my interest.
The NBA Draft. Where to begin. Blake Griffin was selected first in the Draft. The Timberwolves selected three point guards while still having Sebastian Telfair under contract. There is a reason some teams stay in the gutter. You heard it here- some where between first and last – Ricky Rubio will never play for Minnesota. Perhaps because some have suggested comparisons to Iverson, I am hoping for great things from Milwaukee’s Brandon Jennings. Here is a great counter criticism post regarding his recent trials.Oh yeah, inexplicably, the Spurs some how landed DeJuan Blair at pick 37. There is a reason some teams always compete for a Championship.
Wimbledon. In Ladies singles, as anticipated, the Williams sisters will compete head to head yet again for Grand Slam title. The title game is on the 4th of July no less. Its America’s little way of reminding the British about a document we like to call the Declaration of Independence. The Gentlemen’s Singles final is a bit of a different story. American born Andy Roddick will face off against Roger Federer, winner of 14 Grand Slam titles. This is not the match the tennis world was expecting or possibly hoping for. Today Roddick took down Britain’s Andy Murray. I will not lie – a piece of me was rooting for Murray after watching the Hope of Dunblane, but I have moved on. Hopefully Roddick can bring relevance again to U.S. Men’s tennis this weekend.
Approaching the midpoint of 2009, the worldwide econalypse is in full effect. The close of April ushered in an 8.9 percent jobless rate in the U.S., which is believed to be at a 25 year high and now articles highlighting the worst hit cities are beginning to appear. This post is not about what is failing, but instead the new ideas, innovations and interesting developments rising out of the econalypse. It is not exhaustive, but it hopefully will unearth exciting and different ideas that could lead to a thriving 2010.
The genesis of this topic came from Po Bronson’s What Should I Do with My Life, Now? article and the Editor’s Letter in the February 2009 Fast Company. The final motivational push came from the 2009 Fast Cities special section that focuses on cities with an eye to a better more efficient and socially beneficial future.
Infamously, “The Video” from October ‘08 is now considered the marker for the end of Web 2.0. A staple of the era was the RSS Reader, however this past week Slate discussed how the advancements in browsers have surpassed the once celebrated efficiency of RSS Readers that perhaps have now arrived at their extinction. The ability to load multiple sites in their native design through tabbed browsing is subtly groundbreaking. Browsers are rendering sites faster and it eliminates the ”other inbox” that could grow unwieldy in only a few hours depending on the number of subscribed feeds. The browser is quickly graduating from a tool to access the Internet to the program that runs every computing activity. Pundits have suggested it is the new Operating System, while this shows a misunderstanding of the functions of an OS it does highlight the direction we are heading.
Online Search is an emphasis of Connected and like a slow rising tide, the landscape, expectations and definition of Search is gradually and most assuredly changing. For several years Google has dominated search through its superior keyword search algorithm. Semantic search is the holy grail of search, and similarly to the cup of life, we have yet to uncover and unleash its power. In the place of semantic search we have seen an explosion in social search. Mahalo had been the leader with its human-powered search engine that displayed results based on user input, but Web 2.0 social search was a clear second to Google. What if people could ask questions and search for information in real time with a global network? This is precisely where microblogging technologies like Twitter excel, however Aardvark may prove to be the technology that takes social search beyond the limitations of keyword search. Unable to improve upon what former colleague Fernando Rizo has already written on the topic, check out this analysis on what Aardvark and similar technologies will do to the world of search.
WebTV and online distribution of video has been a primary recent focus of Connected. Through excellent journalism and activism, Time Warner Cable abandoned its test of broadband data caps. Continued reporting that unearthed the economic fallacy that ISPs have attempted to use to rationalize data caps and metered billing will hopefully maintain net neutrality. This is a necessity for WebTV as big name players such as Amazon and Hulu continue to make legal, high quality content available to consumers. Original Webseries also continue to find a place in the growing WebTV space. A few recent top examples include:
Finally, the process of creating video is now a full fledged passion and recently I learned about tilt-shifting photography and video. This is an amazing example of Creative innovation:
This post is not necessarily about the NCAA Men’s basketball tournament or sports in general. It is about how the internet and webtv is impacting sports and the U.S. culture. March Madness has been a major event for a while now, but the internet has taken it to a completely new level of intrigue and accessibility. It is officially a mid March national institution.
A few years ago, options at the office for following the start of the tournament were limited. You could check score updates online, listen to games on the radio (broadcast or streaming) or take a long lunch. Last year CBSSports.com and NCAASports.com changed everything by providing good quality live streaming video for free. A quote this past week from the USA Today article helps highlight the magnitude:
Last March, 92% of the viewers that watched games at NCAASports.com did so through work computers, according to Nielsen Online. It’s tough to tell how “March Madness” affects workplace productivity. Employment consulting firm Challenger Gray & Christmas has made varying estimates since 2002. Last year, it said that NCAA-watching could cost employers as much as $1.7 billion in wasted time. – USA Today
Through the first three days of the tournament CBSSports.com received 4.8 million unique visitors, which represents a 65 percent increase compared to 2008. Another interesting statistic is the nearly half of the video streams are through the high-quality HD option provided through Microsoft’s Silverlight player. Silverlight was also used by NBC for the 2008 Summer Olympics, a relationship that has been extended to the 2010 Winter Olympics.
Putting aside network congestion, it is of little consequence how many individuals watched HD video on their office computer this past week. The significance is that there is scalable, reliable technology that allows for HD live streaming of sports games. By connecting a computer with internet access to a HD TV, March Madness fans can watch any live game in its entirety instead of being limited to the feed from their local CBS station. CBS does a fantastic job staggering games and ensuring viewers see the most exciting action, however giving viewers the ability to choose the game they want to watch or more importantly to flip between games showed exactly what is possible with webtv. The picture quality through Silverlight was impressive and the experience was well beyond my expectations. The only limiting factor is the ISPs. I unfortunately experienced buffering issues near the end of the day today that I can only assume I have Time Warner Cable’s throttling policies to thank.
How huge would it be if this could be done for the NFL or NCAA football? I know there are On Demand options through cable and satellite providers, but what if the middle man was cut out and consumers could buy HD On Demand packages that stream over the web directly from leagues? This is where it could all get very interesting because live sports is the final frontier for webtv. Once reliable options become available, there truly will not be a need for cable.
