Web 3.0 – Credentials matter again…finally

Newsweek.com has a great article on where the Web is heading…famously coined as Web 3.0. The article highlights the shift away from “Wisdom of the Crowds” toward edited information vetted by professionals. Examples of Web 3.0 sites from the article include: Knol, BigThink, Mahalo and About.com. Each sites focuses on providing human experts that readers can trust and rely on vs unregulated content by enthusiasts.

There has been much talk on what Web 3.0 will look like, and Im not certain this is it. Instead, I believe this is the maturing and mass adoption of Web 2.0. From a news and communications standpoint, this is a positive trend that will only increase the credibility of the blogosphere and provide relief to the PR world that we are in fact working with other professionals on behalf of our clients.