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Entries tagged as ‘new media’

The Death and Resurrection of Journalism?

January 17, 2009 · Leave a Comment

The importance of true journalism is arguably on par with society’s need for government, medicine and commerce. It monitors all areas of life to ensure justice, seek out truth and serves as the gatekeeper and agenda setter for public discourse on the most important events and stories impacting the world. For me, the definition of journalism begins and ends with print media and more specifically the newspaper. The oncoming demise of the print newspaper has been predicted, discussed and analyzed, but in 2009 it will arrive. Could journalism die with its most accountable and investigative medium?

The Atlantic is one of the U.S.s oldest publications and one of the best examples of the journalism elite . Earlier this month it sent shock waves through the industry, outlining the death of the New York Times by May. This news comes alongside reports of the Los Angeles Times, Seattle Post-Intelligencer, Chicago Tribune  and Star Tribune all facing the possibility of going exclusively online or closing down completely. I lamented this trend in August and suggested the answer and revival of local dailies could be in redirecting its focus on truly being the local voice of the city in which it resides. The Atlantic proposed a similar approach, while the New York magazine wrote of hope through new media types with skill in journalism, developing and design.

Could it be enough though? Earlier this month, tech blog Gizmodo broke that Apple’s Steve Jobs would not be delivering the Macworld keynote address due to health reasons, while traditional media refuted the story, regurgitating Apple PRs explanation that is was more due to “politics than his pancreas.” Traditional media was wrong and with this misstep it fell another notch in its argument of better sources than new media journalist. I do not use the word journalist lightly. 2009 will be a historic year with the ushering in of the first African American U.S. President, the worst economic climate in more than 50 years, the demise of local print media and the resurrection of true journalism through passionate, aggressive new media bloggers.

One last thought on this topic is how citizen journalism and specifically Twitter will mix into this new journalistic environment. I agree with MediaMemo’s Peter Kafka that citizen journalism is important, but will not be the foundation for future news reporting, instead a supplement. A great example of its power is demonstrated in the reporting of U.S. Airways Flight 1549 crash this week. Here is the first photo of the story, posted through Twitter:

Categories: digital media
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The Blogoshpere frontier is no more

July 12, 2008 · 2 Comments

allthingsdigital


Recently a friend of mine questioned whether traditional or new media was the more significant medium from a Tech PR perspective for reaching consumers. While this question plays an important role in marketing, I think the answer is more of a blend with a little bit of column A and a little bit from column B. Traditional media has been crucified the past few years for not “getting” digital distribution and allowing the revolution to pass them by.

Well, traditional media woke up and opened up their wallets. Yesterday news broke that the Guardian Media Group will purchase ContentNext, which owns top tech blogs paidContent and mocoNews. This comes on the heals of the Conde Nast acquisition of Ars Technica and the Washington Post syndication of TechCrunch (similar to its deals with paidContent and mocoNews) in May. CBS’s recent purchase of CNet News.com demonstrates new media digital broadcast distribution taking hold as well.

This blend of traditional and new media is necessary for the survival of both. Top tier blogs have finally begun to adopt journalistic reporting standards to enhance their credibility. Traditional media has allowed the incubation of these startup news sites so that a clear business model and readership could be established. Now it is prepared to embrace digital distribution through two strategies. First, traditional media is purchasing the framework and writers that have developed successful businesses. The other is taking top traditional reporters and giving them a blog. The Wall Street Journal may have done this best with AllThingsDigital. While some may be upset that larger news publishers are buying up the voice of the blogoshere, I believe this is a natural progression that will benefit consumers by providing accurate, credible news through the channels they want to receive it.

Categories: digital media
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